I’ve been experimenting with this, and my results have been quite satisfactory.
A friend was launching a big product a few months ago with a lot of cash prizes for the best affiliates. I realized there would be lots of subsidiary contest, with each member attempting to out-do the others with far superior rewards.
How to contend?
I chose not to.
Instead, I considered the layout of each affiliate’s bonus pages: Highly polished, professional, and packed with graphics, videos, and other content
They’d probably start to look very similar, right?
What if I used a black-and-white sales letter with a Courier typewriter font and a very vintage appearance on my page? What if I used a photo of myself that I had just woken up instead of a polished professional image? or one in which I have just finished working out or working in the yard?
To put it another way, I didn’t look like a smart marketer; I looked like the guy next door.
I decided that I didn’t want to spend time or money on creating a bonus, taking this thinking to the next level. Why should I when everyone else was doing that?
I would instead conduct a live class. Before class, you would have to review the program as homework. The program would then be implemented in class, step by step. Furthermore, I would record the entire thing, so individuals could simply track.
In case you were wondering, it was successful. My commissions, which included bonuses and were equal to half of my sales, totaled a respectable five figures.
One more thing: I also cheated. The class was run by my virtual assistant on my behalf. She got to learn some great new skills, and I only worked on the project for less than two hours.
The conclusion: When there is a lot of competition, it’s time to find another way to compete instead of directly competing.
You should adopt the look of a black-and-white typewriter from the 1980s if they are using a lot of graphics and polished videos.
You don’t offer any products if they are giving bonus packages with 5, 10, or 20 products. I offered hold-your-hand training, which I think is worth a lot more already.
You understand.
Is there something else that would work just as well?
DIRECTLY POSTING the letter. Yup. Discuss old school. You might want to collect the real addresses of your BUYERS for big-ticket items.
This is done by marketers I know. They are extremely rare, but they are RUINING it. They just mail to purchasers, which extraordinarily works on their transformations. The mailers are distributed for them by a service. They also make more money per mailing than the majority of successful marketers do in six months.
This brings me to my second suggestion: if you haven’t already, start collecting the mailing addresses of your customers right away.
Approach a marketer with a product that your list would adore when you have a sizable portion of them (at least 200, preferably 500). Verify that the product generates a substantial profit. Make a cheap black-and-white mailer out of the sales letter and send it to your customers.
Keep an eye on things. Adjust, wash, and repeat.
Using this strategy, you can easily DOUBLE your income.
Know why? Once more, since it’s opposite. It is unique. Basically nobody is making it happen.
Your client gets perhaps about six bits of mail in a day. Bills make up two. Two are deals flyers from nearby organizations. The first is a book.
And afterward there’s that baffling white envelope. Better believe it, it will get opened. It will, indeed, be read.
Wow! They are shocked. They are receiving real mail from someone they know online.
They do not discard it. Instead, they open a browser, enter the URL, and then ORDER THE PROGRAM.
Although not everyone does, enough do. Take my for it, I’ve seen this work endlessly time once more. Consequently, I am about to begin mailing sales letters by snail mail (Shhh, don’t tell anyone!)
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